SCHWARZKOPF IGORA #ROYALTAKEOVER (CHOOSE SHADE) PERMANENT COLOR CREME 2.1 oz.

IGORA #ROYALTAKEOVER Permanent Color Crème

Overview

IGORA #ROYALTAKEOVER is a limited‑edition innovation in the IGORA ROYAL line by Schwarzkopf Professional that emphasizes creative collaboration and new tonal directions. It features three curated shade collections conceived by international colorists and digital influencers, allowing for bold, trend‑driven results.

Shade Collections & Creative Concept

• Dusted Rouge — Six “unpolished” red-inspired shades ranging from subtle, barely-there red to deeper vintage red tones. Created by Lesley Jennison and Jean Philippe Santos.

• Disheveled Nudes — Soft, edgy nude hues mixing pastels, muted tones, and shadowy undertones.

• Lucid Nocturnes — Deep, seductive “midnight” tones with rich pigment and contrast, designed by Rossa Jurenas and Linh Phan.

• Pastelfier — A mixing additive that dilutes pigment concentration and softens color intensity. It can be used with any IGORA ROYAL shade to alter tone strength.

The #ROYALTAKEOVER initiative marks the first time Schwarzkopf “opened their state-of-art color labs for a co-creation concept.”

Key Features & Benefits

• Permanent color performance with reliable, long-lasting coverage

• Full or high grey coverage (depending on shade and application)

• High-definition pigment matrix for sharp tone direction, intense vibrancy, and accurate swatch-to-result matching

• Even color equalization, even on porous hair, for consistent results

• Creative flexibility via the Pastelfier additive to soften or “pastelize” shades

Application & Usage

• Preparation & wear time: Apply on towel-damp hair (not soaking), using provided gloves. Work from roots to ends. Development typically 20–30 minutes (adjust as needed). Rinse until water runs clear. After coloring, avoid washing hair for 24–48 hours.

• Mixing ratio & developer: The standard mixing ratio is 1:1 (color : developer). For special “super-lightening” nuances, a 1:2 ratio may be used. 

• Shades & selection: The “Lucid Nocturnes” line includes deep/“midnight” shades (colors like 3‑222, 4‑332, 5‑113, etc.) offered in 60 mL sizes.