JPMS THE COLOR HIGHLIFT SERIES HLB BEIGE 3fl. oz.-*LAST ONE* (MSC)

The Color – Highlift Beige (HLB) is a professional permanent high-lift hair color formulated to lighten natural hair while depositing a soft, natural beige-blonde tone in a single step. Designed for use with a high-volume developer, this shade lifts hair up to several levels while toning unwanted warmth for a luminous, salon-finished blonde result.

Key Features

• High-Lift Lightening + Tone: Simultaneously lifts natural hair up to multiple levels and deposits a beige-blonde tone for a balanced, neutral look.

• Natural, Sun-Kissed Beige Blonde: Creates a soft, warm blonde finish that’s neither too cool nor too golden — ideal for brighter, natural results.

• Professional Performance: Salons use Highlift shades to achieve maximum lift on darker bases without excessive brassiness.

• Conditioning Color Technology: Often formulated with conditioning complexes to help protect hair integrity during the high-lift process.

How It Works
Highlift colors like HLB are mixed with a 40 vol (12%) developer and processed for about 45–60 minutes (depending on desired lift). The formula lightens natural pigment while refining tonality, leaving hair with lighter, beige-blonde results in one application.

Ideal For

• Lightening natural dark blondes to light blonde with a neutral beige tone.

• Clients wanting a soft, sun-kissed blonde without overly warm or cool undertones.