ION COLOR BRILLANCE PERMANENT 10 MIN. COLOR MIDNIGHT BLUE BLACK (NIB) 2.05 oz.

Ion Color Brilliance Permanent 10 Min. Color: Midnight Blue Black

Ion Color Brilliance Permanent Creme Hair Color in Midnight Blue Black is a salon-quality, at-home permanent hair color designed to deliver deep, rich blue-black tones with intense pigmentation. It uses advanced ionic micro-pigment technology to help color penetrate deeply into the hair shaft for long-lasting, fade-resistant results and 100 % gray coverage. The formula is enhanced with nourishing ingredients like argon and pequi oils and other botanicals to help condition and strengthen hair as it colors. Ion’s permanent colors are typically PPD-free, contain lower ammonia levels than many traditional professional brands, and aim to reduce hair damage while delivering vibrant color.

This specific shade — Midnight Blue Black — produces a very dark black with subtle blue undertones that can show a blue tint especially in the light or on pre-lightened hair. On naturally dark hair, it often appears rich, deep black with a cool undertone rather than bright blue.

Key Features

• Permanent long-lasting hair color with rich blue-black tones.

• Deep penetration with ionic micro-pigments for vivid coverage and fade resistance.

• 100 % gray coverage.

• Enriched with nourishing oils and botanicals to help condition hair.

• Lower ammonia formula compared to many professional permanent dyes.

Usage Notes

• Designed to be mixed with a developer appropriate for permanent color (often included in kits or sold separately).

• Results may vary based on hair base color; blue undertones are usually more visible in bright light or on lighter hair.