ION COLOR BRILLANCE 2.05 oz. PPD FREE CREME PERMANENT HAIR COLOR

Ion Color Brilliance PPD-Free Creme Permanent Hair Color

Long-Lasting, Salon-Quality Color at Home: ion Color Brilliance Permanent Creme Hair Color delivers rich, vibrant, long-lasting tones with professional performance you can achieve in your own home. These luxurious Italian-formulated permanent hair colors are designed to provide beautiful results and superior gray coverage.

Gentle, Nourishing Formula:

• PPD-free and lower ammonia: Formulated without PPD (p-phenylenediamine) and with up to 38% less ammonia than many leading professional brands, making it a gentler option for many users.

• Enriched with nourishing ingredients: Contains Hyaluronic Acid, Argan Oil, Pequi Oil, and botanical extracts to help strengthen, condition, and protect hair from within.

• Ionic technology: Advanced ionic micro-pigments penetrate the hair’s cuticle deeply for intense, fade-resistant color.

Performance & Benefits:

✔ 100% gray coverage for a consistent, natural look.

✔ Extensive shade range including natural brunettes, blondes, reds, and fashion tones.

✔ Vegan and cruelty-free — not tested on animals.

✔ Designed with a European salon-quality formula for long-lasting, vibrant results.

How It Works: This permanent crème hair color is mixed with an appropriate developer before application to open the hair cuticle and allow color molecules to bond deep into the hair shaft.

DEVELOPER REQUIRED ~ DEVELOPER SOLD SEPARATELY