ALTER EGO BE BLONDE PURE TONER ACTIVE SHINE COMPLEX 2.02 fl. oz.

Alter Ego Be Blonde Pure Toner (with Active Shine Complex) is a professional ammonia-free toning cream designed specifically for blonde, bleached, or lightened hair.

Here’s a clear, salon-style description 

Product Description

Alter Ego Be Blonde Pure Toner is a delicate, no-lift toner that refines and enhances blonde hair by neutralizing unwanted undertones while boosting shine and softness.

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  Suitable for:
  
  • Natural blonde
  
  • Bleached hair
  
  • Highlighted/lightened hair
  
• 
  Action:
  
  • Neutralizes unwanted warm tones (yellow, orange, brassy hues)
  
  • Creates balanced, even color results
  
  • Enhances shine and brilliance
  
• 
  Formula highlights:
  
  • Ammonia-free (gentle on scalp and hair)
  
  • Progressive toning (gradual, controlled color deposit)
  
  • Long-lasting cosmetic result
  

Active Shine Complex + Inca Oil

This is the key care technology in the toner:

Active Shine Complex

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  Adds intense shine and gloss
  
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  Smooths the hair surface for a reflective, luminous finish
  
• 
  Helps improve color brilliance and longevity
  

Inca Oil (Eco-certified)

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  Deeply nourishes and conditions
  
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  Provides anti-frizz and anti-aging effects
  
• 
  Improves manageability and softness
  

Key Benefits

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  Neutralizes brassiness without lifting natural color
  
• 
  Leaves hair soft, shiny, and healthy-looking
  
• 
  Gentle formula respects hair structure
  
• 
  Provides even, controlled toning results
  
• 
  Ideal for creating tones like:
  
  • Ash / platinum
  
  • Cool blonde
  
  • Beige / caramel
  

How It Works

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  Mixed 1:2 with developer (usually 10 vol / 3%)
  
• 
  Works by depositing tone only (no lightening)
  
• 
  Processing time: about 5–20 minutes depending on desired result