GOLDWELL ELUMEN PLAY SEMI-PERMANENT COLOR 4.0 fl. oz.

Goldwell Elumen Play is a ready-to-use semi-permanent hair color designed for maximum creativity and versatility. It delivers vibrant, high-shine color results without the need for developer, making it a gentle, direct-dye solution for expressive hair transformations.

Formulated with advanced HDmax direct dye technology, Elumen Play deposits color both inside and outside the hair cuticle, creating intense, luminous tones with exceptional brilliance and shine. The color gradually fades true-to-tone, ensuring a clean, even fade without unwanted shifts.

Ideal for pre-lightened hair, this system allows stylists to mix and customize shades, offering endless creative possibilities—from bold pure colors to soft pastels and metallic effects.

Key Benefits:

• 
  Semi-permanent color lasting up to 10–15 washes
  
• No developer required – direct dye formula
  
• Brilliant shine and vibrant color intensity
  
• Fades up to 100% true-to-tone with no color shift
  
• Intermixable shades for unlimited customization
  
• 
  Helps improve the look and feel of hair while coloring