ICE PLATINUM LOQUAY PRIMER PURE COLOR HAIRCOLOR 11.43 HONEY BLONDE

Key Features

• Cream-based formula
  Comes in two 60 g tubes of color cream

• Recommended lift level: Best applied on hair already lightened to a Level 9 or 10 (pale yellow to almost-white) for optimal pigment payoff. Processing time is 3–10 minutes, depending on desired tonality.

• Color benefits:

  • Provides cool blonde tones

  • Enhances shine and silkiness, targeting Latin hair textures

  • Includes coverage for gray hair

  • Gluten‑free, ammonia formula, with emollients for hydration

• Longevity: Permanent dye that lasts up to ~20 washes, though color longevity may vary with maintenance and hair porosity

Usage Tips

1. Pre‑lighten properly
   Ensure hair is at least Level 9–10 (pale straw/yellow). Many users stress that without proper lift, you won’t achieve icy tones.
2. Mixing + application
   Combine one tube of color cream with 10-volume developer. Apply evenly, monitoring at 3–10 minutes to avoid over-toning.
3. Toning & maintenance
   To counteract residual warmth: use a toner or a purple/blue-violet demi-permanent deposit to neutralize yellow. Many DIYers recommend bleach + toner + color for best silver/platinum result.