INOA AMMONIA FREE PERMANENT HAIR COLOR ~ DM5 OIL DELIVERY SYSTEM 2.1 oz.

INOA Permanent Hair Color – DM5 (5.60 DM5) Oil Delivery System (ODS)

INOA DM5 is part of the L’Oréal Professionnel INOA ammonia-free permanent hair color range and is powered by the patented Oil Delivery System (ODS) technology. Instead of using ammonia as the primary delivery mechanism, ODS uses a high concentration of oil (approximately 60% of the formula) to transport color pigments deep into the hair fiber. This oil-driven system helps optimize color penetration while maintaining hair condition and scalp comfort.

Key features of the Oil Delivery System (ODS):

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  Oil acts as the carrier for color molecules, improving pigment delivery into the cortex of the hair.
  
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  Ammonia-free technology provides a more comfortable coloring experience with little to no odor.
  
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  Delivers vibrant, long-lasting color with up to 100% gray coverage.
  
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  Helps preserve the hair fiber, leaving hair visibly healthier and up to 48% shinier.
  
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  Provides optimal scalp comfort during the coloring service.
  
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  Offers up to 3 levels of lift when used with the designated INOA Oil Developer.
  

DM5 Technology Note
DM5 is one of the specialized INOA intense red technologies. Shades using DM5 technology are considered specialty shades and are not intended to be intermixed with other INOA shade families except INOA Clear.