Description
Product Overview
Elevate your color results with this premium professional-grade formula from the iconic salon-brand J Beverly Hills. The COLOUR “Botanically Infused” Coloring Cream delivers vibrant, dimensional color while nourishing hair with a rich blend of botanicals. It’s engineered for stylists who demand precision, purity and performance.
Key Benefits
-
Multi-purpose: Supports semi-permanent, demi-permanent, and permanent color results from a single tube — making it ideal for a wide range of services.
-
Up to 100% grey coverage when used correctly.
-
Ultra-low ammonia content (<1%) for gentler processing.
-
Formulated with botanical actives: aloe vera (soothing & hydrating), argan oil (nourishing & gloss-enhancing), acai berry (antioxidant-rich), black pearl powder (luxurious finish) plus beeswax for creamy texture.
-
Wide intermixable shade range (94+ shades) to enable customized results, from translucent to opaque to matte finishes.
How to Use
-
Choose your shade from the COLOUR line and properly assess your base level and desired result.
-
Mix with the appropriate developer (per the brand’s mixing ratio) for the service type (semi/demi/permanent).
-
Apply to clean, dry hair, ensuring even saturation from roots to ends.
-
Process according to the brand guidelines (time may vary depending on base, condition and developer strength).
-
Rinse, shampoo and condition to reveal the rich, vibrant color and enhanced shine.
Suitability
Formulated for all hair types. Recommended for professional use in salon environments or for experienced colorists in a home-setting who are confident with mixing and developer usage.
Because of the ultra-low ammonia and advanced formula, hair leaves looking healthier, with reduced damage and enhanced gloss.
Key Ingredients
-
Aloe Barbadensis Leaf Juice (Aloe Vera) – Moisturises and soothes scalp/hair.
-
Argania Spinosa Kernel Oil – Adds shine, nourishment, elasticity.
-
Acai Berry Extract – Antioxidant rich, protects hair from oxidative stress.
-
Black Pearl Powder – Premium additive for a luminous finish.
-
Beeswax – Helps create a creamy texture and smooth application.
Reviews
There are no reviews yet.