KEVIN MURPHY COLOR ME CREAM OR LIQUID ACTIVATOR *CHOOSE PRODUCT* 33.8 fl. oz.

KEVIN.MURPHY COLOR.ME Cream Activator and Liquid Activator are professional hydrogen peroxide developers formulated specifically for the COLOR.ME hair color system. The main difference is their consistency, which makes each better suited to different color application techniques.

Cream Activator

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  Rich, creamy developer designed for bowl-and-brush applications.
  
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  Creates a smooth, non-drip color mixture for precise placement.
  
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  Enriched with conditioning ingredients, including yuzu extract, to help support the hair during the coloring process.
  
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  Available in multiple strengths (3.5, 10, 20, 30, and 40 volume) for demi-permanent and permanent color services, depending on the desired lift and coverage.
  
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  Ideal for root touch-ups, full color applications, gray coverage, balayage, and foil work.
  

Liquid Activator

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  Lightweight, fluid developer designed for easier bottle application and quick saturation.
  
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  Mixes easily with COLOR.ME shades while providing even color distribution.
  
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  Best suited for all-over color, glossing, toning, or applications where a thinner consistency is preferred.
  
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  Available in various developer strengths, depending on the service and desired results.
  
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  Delivers the same color development as the cream version when using the equivalent volume; the primary difference is texture and application preference.