LINANGE ITALY DIRECT COLOR WITH SHEA BUTTER 3.4 fl. oz. (MSC)

Product Overview

• Type: Direct (deposit-only) hair color — no mixing with developer required

• Line: Amethyst Direct Color (fantasy/semi-permanent shades)

• With Shea Butter: Formulated with shea butter, offering conditioning, protection, and shine without altering hair structure 

 Key Features & Benefits

• No developer needed — simply apply directly to dry or damp hair for quick, gentle coloring

• High pigmentation and shine: Offers intense tones with visible luminosity and body 

• Prevents damage: Non-permanent formula preserves the integrity of the hair fiber while delivering color and conditioning 

• Enriched with shea butter: Deeply moisturizes, soothes strands, and helps eliminate frizz—especially beneficial for chemically treated or color-damaged hair

Ideal For…

• Hair that needs a temporary burst of fantasy or vivid color

• Clients looking for conditioning benefits while refreshing tones

• Those with chemically treated or dry, frizz-prone hair who want moisture without a heavy mask

How to Use

1. Wear gloves.

2. Apply the color directly to dry or damp, unwashed hair.

3. Leave on for the time indicated (typically short—check product instructions).

4. Rinse thoroughly, then condition or shampoo with a pH 4.5 after‑colour product

 Ingredients Highlight

Its formula includes:

• Aqua (Water), Cetearyl Alcohol, Cocamidopropyl Betaine

• Malus Domestica (Apple) Stem‑Cell Extract for nourishment

• Butyrospermum Parkii (Shea) Butter for emollient, hydrating, and protective benefits

• Glycerin for moisture retention

• Classic color actives: p‑phenylenediamine, p‑aminophenol, and related couplers and developers (without separate activation because it’s direct formula)

What Makes It Special

Unlike typical ammonia or peroxide-based permanent dyes, Direct Color requires no mixing, which means minimal processing time and reduced chemical exposure. The inclusion of shea butter rehydrates and softens the hair, giving finished color a smooth, glossy, and conditioned look.