BETH MINARDI SIGNATURE 12% 40 VOLUME GENTLE CREME DEVELOPER

Product Overview

Beth Minardi Gentle Crème Developer 40 Vol is a professional hair color developer formulated to activate permanent crème hair color in the Beth Minardi Signature line for maximum lift and color result. At 12% (40 Volume), it’s designed for use with permanent crème shades when additional lift (lightening) is desired beyond standard coverage.

Key Features

• 40 Volume / 12% Developer — a strong oxidizing agent (hydrogen peroxide base) that provides lift and develops permanent color.

• Crème texture — provides ideal consistency for mixing with hair color in an applicator bottle or bowl and brush, helping keep the mixture smooth and easy to apply.

• Exclusive additive system — Beth Minardi Signature Developers include a specialized ingredient to regulate and stabilize the mixed hair color formula, ensuring consistent performance and effective lift when mixed at equal parts with color.

• Formulated for professionals — designed to work within the Beth Minardi Signature color system for predictable results in salon services.

What It Does

• Develops and lifts hair when used with permanent hair color (beyond simple deposit).

• Helps activate dye molecules to ensure the color penetrates the hair shaft properly.

• Provides even color distribution and consistent lift when mixed correctly with Beth Minardi Signature permanent crème hair color.